Users managing a website for a large corporation or a small business such as Entrepreneurs, Marketing professionals. Anyone who wants an introduction to Google AdWords.
We starts with showing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a AdWords account and start researching your keywords: the foundation of all great ads. Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally we will touch on audience remarketing and what ad extensions can do for you.
Access to a Google AdWords account.
Hands-on training with theory support. Each trainee has access to a PC.
A certificate is awarded upon completion of training "Google AdWords for Beginners"
Durée: 1 séance (4 périodes)
Prix: CHF 300.-
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Tél. +41 22 732 51 11
Lu-Ve 8h30 to 17h00