Google Analytics for Beginners Training

Google Analytics (GA) is the industry standard for analytics. GA helps you to find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, and ad performance, and understand how internet user navigate through your website.

Target audience

Users managing a website for a large corporation or a small business such as Entrepreneurs, Marketing professionals and Students.  Anyone who wants an introduction to Google Analytics.

Objectives

This course shows how to get set up in Google Analytics and provide insights from each of the reports. It covers the main functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights.

Requirements

Access to a GA account.

Methodology

This course shows how to get set up in Google Analytics and provide insights from each of the reports. It covers the main functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights.

Content

  • Get Started – create your account
  • The interface & reports /metric and dimensions
  • Use the data table, the graphs
  • Use the reports: Audience reports, acquisition reports, social reports, behaviour reports
  • Track event
  • Conversion report

 

Diploma / Certificate

A certificate is awarded upon completion of training "Google Analytics for Beginners"

Print version

Format PDF

Duration and Price

Durée: 1 séance (4 périodes)
Prix: CHF 300.-

Questions ?

Contact us
Tél. +41 22 732 51 11
Lu-Ve 8h30 to 17h00

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