Mobile Marketing Training

Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. What will it cost to get involved? Are you confused by terms such as App or SMS? it's important that you can make the right decision for your business.

Target audience

Entrepreneurs as well as marketing, IT and PR managers.

Objectives

Understand mobile mobile marketing methods to acquire new customers and increase their loyalty as well as learn how to create mobile sites and applications

Requirements

None

Methodology

The course includes primary definitions within mobile marketing, supported by practical examples, case studies and workshops.

Content

  • creation of mobile marketing strategy based on open data and app store statistics, 
  • location-based advertising, 
  • QR code,
  • SMS marketing, 
  • mobile websites, 
  • top mobile apps for business purposes (e.g. visiting card reader, Linkedin, mailbox, free calling services), 
  • mobile social media, 
  • mobile ads, 
  • key insights for mobile users.

Diploma / Certificate

A certificate is awarded upon completion of training "Mobile Marketing"

Print version

Format PDF

Intervenant

Krzysztof Rogoza

Krzysztof Rogoza

Krzysztof Rogoza is a VBA programmer and digital market research expert with experience including blue chip companies (Procter & Gamble, BASF, Wrigley), in finance, IT and market research.

Duration and Price

Durée: 1 day training (6 hours)
Prix: sur demande

Questions ?

Contact us
Tél. +41 22 732 51 11
Lu-Ve 8h30 to 17h00

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